For years, https://logo.clearbit.com/stripe.com was the default way to show a company logo from a domain. HubSpot, which acquired Clearbit, deprecated the free Logo API in 2025 and shut it down in December 2025 (HubSpot changelog). Any <img> still pointing at logo.clearbit.com is now broken.
Here are the replacements, as of October 2026.
The options
| Service | URL shape | Key | Free tier | Paid from |
|---|---|---|---|---|
| logo.dev | img.logo.dev/stripe.com?token=pk_… |
Required | 500K requests/month, attribution required | $33/month |
| Brandfetch | cdn.brandfetch.io/stripe.com?c=CLIENT_ID |
Client ID required | 1M requests/month, must hotlink | $99/month |
| LogoKit | img.logokit.com/stripe.com?token=… |
Required | 5,000 logos/day, attribution | $40/month |
| avatarapi | avatarsapi.com/domain/stripe.com |
None | Anonymous, no key | $19/Project/month |
| Google favicons | google.com/s2/favicons?domain=stripe.com&sz=128 |
None | Unofficial, no terms or SLA | n/a |
logo.dev
logo.dev is the replacement HubSpot points to, built by former Clearbit people. It has the largest logo database of the group (100M+ companies by its own count) and also looks up by brand name, stock ticker, crypto symbol, and ISIN. If you only need logos and want the closest drop-in, start here. They publish a Clearbit migration guide.
Brandfetch
Brandfetch has a generous free tier with no attribution, plus theme variants (dark/light) and separate icon, symbol, and full-logo assets. The catch is in the terms: you must hotlink rather than cache, send a client ID on every request, and use it only inside your own product (docs).
avatarapi
avatarapi is not a logo database. It is an avatar API that also answers domains. /domain/:domain walks a Ladder: it checks the domain's BIMI record first (the verified brand logo many companies publish for email), then DuckDuckGo and Google favicons. Every candidate is fetched and validated as a real image before it is served, so a domain with nothing usable returns a 404 JSON envelope instead of a generic globe.
Pick it when you also need people, not just companies. The same API takes /email/jane@stripe.com and /github/username, so one <img> pattern covers a CRM row whether it is a person or an account:
<img src="https://avatarsapi.com/domain/stripe.com?size=64" alt="">
<img src="https://avatarsapi.com/email/jane@stripe.com?size=64" alt="">
No key is needed to start, and a Project gives you a browser-safe pk_ key and paid Plans. See the docs.
Google and DuckDuckGo favicons
google.com/s2/favicons and icons.duckduckgo.com/ip3/<domain>.ico work and cost nothing, but neither is a documented product. There are no terms, no SLA, low resolution for many sites, and Google returns a default globe instead of an error when it has nothing. Fine for an internal tool, risky for a product.
Migrating
The change is a URL rewrite in most codebases:
- https://logo.clearbit.com/${domain}
+ https://avatarsapi.com/domain/${domain}?size=128
avatarapi answers a Miss with a 404, so an existing onerror placeholder for missing logos keeps working unchanged.
Facts about third-party services are from their own pricing and documentation pages as read on October 19, 2026. Prices change; check each page before you commit.
https://avatarsapi.com/github/torvalds in an <img src>. No key, no signup. Read the docs or create a Project.